As a HealthTech Innovator, you understand the needs of your customers. You have developed a solution that answers them. Your product or service is ready and then comes the hurdle… you need to sell it. This challenge is even more important when you target Hospitals : complex organization, formalized purchasing procedures, tendering, heavy selling cycles…
So, to help get you insight about your Sales Cycle, the first seminar of our cycle “Sell it to Hospitals” will focus on the processes of public procurement.
As a HealthTech Innovator, you understand the needs of your customers and you have developed a solution that answers them. Your product or service is ready and then comes the hurdle… you need to sell it. This challenge is even more important when you target Hospitals: complex organization, formalized purchasing procedures, public procurement, long selling cycles…
To optimize your Sales strategy, the first step is to understand who you are talking to. Therefore lifetech.brussels organizes a 3 workshops, focusing on different aspects of Hospital Purchasing. The aim is to give you different points of view about the selling process : from a hospital’s perspective, from a lawyer’s perspective and from an entrepreneur’s perspective…
The second seminar of this cycle will focus on Tendering in the healthcare sector.
The presentation will cover the following aspects:
- Where to find the relevant information, publication and other tender documents
- The basic principles of public tenders and the tender procedure, with a focus on innovation partnerships
- The new legal framework, with a focus on important changes and novelties
- European Single Procurement Document and electronic tendering
- (Non-) legal remedies to challenge tender procedures and awarding
- Some practical aspects and questions
Annabelle Bruyndonckx joined Simmons & Simmons in 2013, after more than 14 years at another international law firm, where she headed the Pharmaceuticals & Healthcare group.
Annabelle is also the head of the Belgian Regulatory Affairs Society’s (BRAS) Educational Group, where she organizes training sessions on various pharma and medical devices related topics. Annabelle is also a member of the European Food Law Association (EFLA) and the Brussels Pharma Law Group.
She is frequently invited to speak at international conferences on various topics and has published numerous articles in legal and trade journals relating to various regulatory and compliance matters specific to the Health & Life Sciences sectors. Since 2010, she is a regular lecturer of the European Healthcare Compliance Ethics & Regulation program organized by Sciences Po (France) and Seton Hall Law (United States).
Annabelle is also a frequent legal writer in the bilingual newspaper Le Specialiste – addressed to 35,000 healthcare professionals and institutions – where she addresses the legal aspects of various new health topics.
With a legal career spanning 18 years, Annabelle’s practice covers all parts of medicinal products and medical devices’ life cycle from R&D and qualification to marketing authorization/CE marking, pricing & reimbursement manufacture and distribution, advertising, tendering, compliance and liability issues.
Annabelle is fluent in French, Dutch, and English.