Since 49 years, Cosmoprof Worldwide Bologna is the leading 360° worldwide event for the professional beauty sector and an international platform for the cosmetics and wellness industry.
90,000 square metres of exhibition space were dedicated to the various sectors of the beauty industry: Perfumery and Cosmetics, Natural Health, Packaging and Contract Manufacturing, Beauty Salon and Spa, Hair, Nails. Vast numbers of exhibitors, visitors and buyers from overseas are turning this event, year after year, into a proper international “hub” where professionals and decision makers meet to develop their business.
INTERNATIONAL BUYER PROGRAM
The organisers invested a significant budget in the 2015 edition to ensure the presence of qualified international buyers and distributors from the major BRICS markets.
The “show-in-the-show” event dedicated to packaging and contract manufacturing opened one day earlier than Cosmoprof, with dedicated pavilions and an increased market interest in this sector.
Significant investment in advertising to promote the event in the international and national trade press press. Special investment is foreseen on digital initiatives.
Ad hoc initiatives organised for each sector represented at the exhibition. Workshops, conferences, events and seminars for discussing important topics relating to future growth opportunities in the beauty business.