Business modules

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(February 8, 2017 | 9am-1.15pm | by Fabrizio Giannotta, Biosilaris)fabrizio-giannotta

  • Communication: definition, rules, model, (non)verbal language, effective listening
  • Rudiments of a good pitch (structure and content)
  • Communication medium (content and form)

(February 17, 2017 | 9am-1.15pm | by Fabrizio Giannotta, Biosilaris)fabrizio-giannotta

  • Who is your end user? What are his/her needs and wants?
  • Detect a business opportunity: Which gain do you bring in? Which pain do you address? What is your competitive advantage compared to existing solutions?
  • Value proposition : Determine your product-user fit
  • Introduction to the minimal viable product (MVP)
  • Introduction to ModelH, the Business Model Canvas for healthcare
  • Case studies

(March 16, 2017 | 9am-1.15pm | by Fabrizio Giannotta, Biosilaris)fabrizio-giannotta

  • Medical device market segmentation and quantification: How can your solution address a variety of potential end users?
  • How do you prioritize them?
  • What is your market (B2C or B2B)?
  • What is the size of your market?
  • Who are your direct and indirect competitors?
  • Which market share do you expect to reach? (TAM, SAM, SOM market)

 (April 19, 2017 | 9am-1.15pm | by Fabrizio Giannotta, Biosilaris)fabrizio-giannotta

  • Develop your market traction: Who is your paying customer?
  • How many are they?
  • How to acquire customers and keep them?
  • What is your customer/ user acquisition process (influencer, champion, leader, enabler, buyer…)?
  • What is your cost of customer acquisition (COCA)?

(May 11, 2017 | 9-11am | by Philippe Laurent, MVVP)bw-philippe-laurent-mvvp

  • Technical analysis of a medical device from an IP/ IT law perspective: medical device, connected device and remote computing
  • Communication protocols
  • What IP on what element? (patent, copyright, trademark…)

(May 17, 2017 | 9am-1.15pm | by Fabrizio Giannotta, Biosilaris)fabrizio-giannotta

  • How does your product create value? What are your key activities, resources and partners? What are the key assumptions to be tested before heavily investing in product development?

(June 1, 2017 | 9am-1.15pm | by Olivier Raimond, Stratex Consulting & Benoit Ligot, Sibelex) bw-benoit-ligot-sibelexbw-olivier-raimond

  • Country analysis:
    • Where is the right country for my project to scale-up?
    • What are the specific requirements and threats of the targeted market?
  • Increase your market traction:
    • How to modify your strategy as your business grow (business model scalability)?
    • How to make sure you develop a strategic growth model compatible with the medical devices industry?
  • Foreign market entry modes: What to export? Is your solution ready to go abroad? What resources should you look for? How to conduct a market study abroad? How can you find distribution channels?
  • Presentation of Erasmus for Young Entrepreneurs by Nadine Bettens

(June 21, 2017 | 9am-1.15pm | by Fabrizio Giannotta, Biosilaris & Pierre Detrixhe, InvestSud)fabrizio-giannottabw-pierre-detrixhe

  • How to build a financial plan?
  • What are your financial needs? How to finance your solution & your company? From which mix of source(s)?
  • Which subsidies can you ask for?